Some small business owners may wonder about the usefulness of brochures. When everything is online, available on websites, and easy to email, why are brochures needed at all?
The answer is: Because the more physical, tactile experiences you can create with your brand or business, the better your chances are for creating meaningful engagement and action.
It’s hard to understate the value of the fact that a lot of people just like holding something in their hands. Given the choice, many people prefer an easy-to-read printed brochure they can take home from your business and leave on the kitchen counter as a reminder to circle back to you, than having to create a bookmark in their web browser.
Even if your prospect has connected with you electronically, most people respond positively to something in their hand — something they can physically “feel.” A brochure, pamphlet, or one-page flyer may connect with a prospect in ways other media can’t.
They way we see it, why not use every tool available to spotlight your business, its products, and services? A well-designed, informative flyer or brochure may mean the difference between adding a new client or losing the opportunity to someone else.
If you’re interested in producing a flyer or brochure for your business, give the print experts at Island Light Creative a call.