Lead generation should be a critical component of any small business’s marketing strategy.
After all, what good is it to have a beautiful, highly search-engine-optimized website if it doesn’t convert visitors into new customers and clients? Why invest in print and/or digital marketing at all if the people you’re trying to reach never buy from you?
Sure, you can simply purchase a list of leads that matches your defined set of criteria.
But you’ll only end up cold-calling these people and sending them emails and offers they didn’t ask for.
Likely resulting in blocked calls, spam reports and wasted time, effort, and investment.