So you’ve got a list of past, present or potential future customers or clients that you want to send marketing emails to.
Maybe you’ve got an opt-in form popping up on your website to collect even more email addresses to send your fabulous emails to.
But those contacts’ interest in your company/brand/products & services may very well be the only thing they all share in common.
If you’re sending marketing emails to all those people using the same messaging/offers/promotions, saying exactly the same thing in exactly the same way, you’re not only breaking one of the fundamental rules of marketing communication, you’re also missing out on an enormous opportunity to engage and truly connect with your audience.
We’ll help you take your email list to the next level.
By segmenting your email subscriber lists (where they live, for example, or what messages they’ve opened recently, or what they told you about themselves when they joined your list, etc.), we’ll add a set of specific conditions that apply particular logic to the customer data you’ve collected (like purchase activity, gender, age range, and more).
Once we’ve got all your data rounded up and organized and your audience segmented out into highly refined, narrowly defined target groups, you can begin speaking to your subscribers as the unique individuals that they are.
And that’ll enable you to engage, connect and sell.