A consistent production of target audience-relevant news can help any small business stand out and build their brand over time. That’s where an effective press release comes in to play.
A press release is an technically an official news-worthy announcement (written or recorded) that a company issues to the news media for distribution or broadcast. Whether it’s called a “press release,” a “press statement,” a “news release,” or a “media release,” we’re always talking about the same basic thing.
While the heading should contain action verbs, the first paragraph should answer the basic news elements of “who,” “what,” “why,” and “where.” The press release should also contain some marketing language and a quote from a business owner, someone serving in an executive role, or a sales or marketing manager.
Most press releases are succinct at just one page long; any longer than that and you’re generally just wasting your breath.
Ultimately, businesses want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.
But it’s still a good idea to slip in some of your most-relevant marketing communication talking points.
If your business has a news-worthy announcement to make, contact Island Light Creative to help with the writing and distribution.