With the importance of social media advertising continuing to increase, small business owners and marketing managers need more help than ever before.
If you decide to invest in social media advertising, you’ll need someone who understands the nuances of the most popular social media channels and has a background in social media best practices and trends.
Our social media advertising expertise includes:
It takes a lot of work, time and thoughtful planning to develop and implement a winning PPC ad campaign.
Since search engines reward PPC advertisers who target their ads appropriately with lower per-click rates, your ads (and the landing pages they link to) must be useful and relevant to users.
So if you want to start using PPC, it’s important to do it right.
If you’ve got other things to do, give Island Light Creative a call. We can help with everything from researching and selecting the best keywords to bid for, to organizing your keywords into efficient ad groups, to setting up optimized PPC landing pages that will generate conversions.
PPC ad copywriting
In case you’re wondering: What, exactly, is programmatic advertising?
Programmatic advertising is digital advertising in its most efficient, effective form.
It’s automated technology allowing businesses of all sizes to advertise their products and services on digital media (like websites and social media) without having to pre-negotiate rates. This enables advertisers to pay only for the relevant impressions that they actually receive.
Programmatic advertisers can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising that much more flexible (and affordable, especially for small businesses) and they can buy digital ad space across a vast range of websites and social media networks all at once.
Programmatic technology harnesses the power of ‘big data’ to serve the most relevant marketing messages to the most appropriately-targeted audiences in the right places (like certain websites they’re likely to visit) at just the right time.
If you’d like to get started with programmatic advertising for your business, give Island Light Creative a call.
In case you’re unfamiliar with the term, sponsored content is a form of marketing message that cleverly disguises itself in plain sight by blending in with the rest of the content on a website or social media channel.
It’s also known as “native” advertising.
This kind of digital advertising (usually) provides relevant information, or at least something interesting, entertaining or otherwise worth reading, in order to create a positive vibe for the advertiser in the reader’s mind. The ultimate aim of these favorable impressions, of course, being that your target audience will eventually buy your product or service, visit your store, etc., and somehow add to your bottom line in the (preferably) not-to-distant future.
If you’re interested in taking advantage of the opportunities to reach and engage your target audience that sponsored content advertising offers, reach out to us. We’ll be glad to help with everything you’ll need to run a successful campaign, including:
- Design & Layout / Art Direction
- Placement/media buys
- Analytics & Reporting