Although the most common form of display advertising, the banner ad, has been around since the creation of the world wide web, they can still help you reach a targeted customer base and drive more visitors to your site.
Provided they are done right.
This means your display ads must be relevant to the people seeing them, placed appropriately (in proper context and on the right websites), mobile friendly, and feature compelling, clear, concise design and copywriting.
And above all, their effectiveness must be tested, tracked and measured (i.e. new site visitors, engagement, number of conversions).
Give Island Light Creative a call; we’ll be glad to help your business run a successful display ad campaign that produces results.