Project Description

Marketing Support for TOTI Media by Island Light Creative

TOTI Media Group

About this Business

TOTI (Times of the Islands) Media Group is a multichannel communications platform providing excellent content and valuable advertising opportunities for businesses in Southwest Florida.

The group publishes its original namesake title, Times of the Islands, along with Gulf & Main, RSW Living, Cape Coral Livingand Bonita & Estero. All five provide a mix of unique and shared lifestyle content of interest to locals and visitors of Lee and Collier counties.

Each bimonthly issue of its five publications explores the intriguing personalities, fine dining, shopping and cultural attractions that can be found among the region’s coastal communities and barrier islands. Editorial content highlights topics such as outdoor living, arts and entertainment, shopping, recreation, environmental issues, travel, health, fine dining and more.

TOTI also publishes several custom publications including Generations, Wings of Hope, the Sanibel – Captiva Beach Resorts visitors guide, and others.

Advertising opportunities for reaching subscribers and other readers include a wide range of both print and digital options.

We helped with:

  • Print Advertising Sales

  • Digital Advertising Sales

  • Magazine Content

Print Advertising Sales

Print advertising is a core strength of this business. And it has been for decades. 

We helped TOTI Media with print advertising sales for their five primary print magazine titles, providing: outside sales support and consultation; market research; making outbound telephone sales calls; lead generation; email marketing campaigns directed toward advertiser prospects; attending community events; and supplying rates and other information as requested.

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TOTI Media print and digital advertising
TOTI Media print and digital advertising

Digital Advertising Sales

TOTI Media offers a range of efficient, effective digital advertising options on the websites of its five print-based magazine titles.

We assisted with explaining the numerous digital options available to interested prospects.

We also helped small businesses with initial setup of their basic company listings.

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magazine article

Magazine Content

In addition to helping TOTI Media with advertising sales support, we also enjoyed writing magazine content for their five titles.

We recently supplied original content for the Making Waves section and we’re looking forward to writing additional content in the near future.

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