Project Description

Marketing Services we Provided Health Management Technology Magazine
Articles produced for Health Management Technology Magazine by Island Light Creative

Health Management Technology Magazine

About this Publication

Nelson Publishing began publishing Health Management Technology magazine (HMT) in 1980 as the first magazine dedicated to the healthcare IT market.

HMT provided real-world technology solutions, industry news, and product trends, covering: Analytics, Claims Coding, EMRs/EHRs, Decision Support, Revenue Cycle Management, PACS/RIS, and more.

Subscribers included: Senior C-suite executives and IT managers working in hospitals and healthcare organizations, integrated delivery networks, managed care organizations, health plans, physician’s practices, and IPAs.

As a multimedia resource, HMT delivered a monthly print magazine and digital edition, daily e-newsletters, monthly product spotlights, trade show events and a comprehensive website.

An annual subscription was free to qualified healthcare IT professionals.

We helped with:

  • Magazine article content

  • Editing & proofreading

  • Email marketing

Magazine article content services by Island Light Creative

Magazine Article Content

We published dozens of magazine articles with Health Management Technology magazine.

Along with bylined feature articles that we produced by interviewing primary sources (C-suite executives, PR professionals, technology vendor reps), we also wrote original content for Case Histories, News Makers section, Products and Services section, quarterly Hardware sections, and Q&A interviews with healthcare executives.

Our responsibilities included developing each issue’s editorial content from start to finish, working with the other editors on staff to finalize specific stories, angles and sources. Every month, we reviewed all of the magazine’s content (including the covers) before it was sent to the printing vendor and published.

Other contributions we made included our subject expertise and industry contacts that allowed us to shape the editorial content’s direction with contributing writers, and recommending sources of information, such as industry research, trade organizations and technology sources.

Learn more about how Island Light Creative can help promote your business with an engaging article in a local or national magazine.

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Read Our Health Management Technology Magazine Articles

Editing & Proofreading

We edited & proofread thousands of pages of magazine content while working with Nelson Publishing and Health Management Technology. 

This work involved not only simply finding and correcting the many common spelling and grammar errors made by contributing writers, but also acting as an integral part of the editorial department.

No matter what you’re doing with the written word to promote your business, we can help spot the errors, make the appropriate corrections and offer helpful suggestions for improving your content.

Even if you do have the talent and the time to write, having an extra set of eyes is highly advantageous.

Contact us today to learn more about our extensive editing & proofreading expertise.

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Editing Proofreading services by Island Light Creative
Email copywriting services by Island Light Creative

Email Marketing

While working with the magazine, we also assumed responsibility for producing its monthly eNewsletter, iHMT, which went out monthly to the print magazine’s 100,000+ subscriber base.

If you’re lucky, your email subscribers will spend less than 15 seconds reading marketing emails…that is if they read them at all.

That makes it all the more important to keep the text of your email marketing communications (the copy) clear, concise and to the point.

Learn more about how Island Light Creative can promote your business with strategic, expert email copywriting.

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See More of Our Work

Marketing services for Small Businesses by Island Light Creative of Estero, FL

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