Maximize Your Reach
Island Light Creative’s media buying services, designed to elevate your real estate or yacht business through strategic, data-driven advertising.
Our targeted approach places ads in high-impact channels, connecting with high-potential clients to drive leads and sales. Explore how our media buying solutions deliver measurable results in competitive markets.
Don't Pay Retail Ad Rates!
Buying ad space direct from a publisher can be costly. And time consuming. Partner with Island Light Creative for your media buying and we’ll ensure your ads reach the right audiences, at the right time, in the right place.
We strategically select the optimum channels for your campaigns—digital, print, or broadcast—and optimize your budget, for maximizing impressions and enhancing brand visibility, converting interest and intent into sales.
Island Light Creative’s expertise delivers precision and impact, maximizing ROI in high-value markets.
Our Media Buying Services
Media Planning
We develop data-driven media plans for all our clients, optimizing channel selection, flight schedule, and budgets for maximum effectiveness.
Budget Management
As part of the planing process, and even during the campaign, we’ll optimize ad spend & allocate available budget to maximize reach & results.
Rate Negotiations
Already working with a media publisher? Partner with us and we’ll negotiate to secure better placements & better rates to maximize reach & ROI.
Optimization
As savvy media buyers, we optimize your ad spend efficiently across channels, eliminating impressions & clicks wasted on the wrong audience.
Audience Targeting
We leverage Big Data & AI to target potential buyers & clients, aligning your ads with select demographics & interests for maximum engagement.
Cross Channel
Coordinating ads across digital, print & broadcast channels ensures cohesive, consistent messaging wherever your audience happens to be.
Programmatic
Programmatic media buying automates the purchasing of digital advertising with real-time bidding, targeting buyers based on location, interest & income.
Digital
For non-programmatic digital ad campaigns, we’ll purchase placements on select websites, Google & socials, ensuring you get the best spots, at fair rates.
Working with a professional media buyer like Island Light Creative can often score advertisers choice placements in newspapers & magazines
Proven tactics form the core of our
Winning Strategy
Strategic Media Planning
Our media buying process begins with a tailored strategy. We collaborate to define goals, such as promoting a new listing or yacht charter. Using market research and audience insights, we select high-impact channels—digital, print, or video—ensuring ads reach buyers at the right moment. Our plans optimize budgets, maximizing reach and effectiveness.
Precise Audience Targeting
We use first- and third-party data to target high-potential buyers. For real estate, we focus on homeowners or investors; for yachts, we target charter enthusiasts or affluent buyers. Geo-targeting delivers ads to specific locations, while contextual advertising aligns with relevant content, increasing engagement and driving inquiries.
Multi-Channel Buying
Our media buying spans digital, print, and broadcast channels, creating cohesive campaigns. Programmatic ads target online audiences, while print ads in luxury magazines reach affluent readers. Video ads on streaming platforms showcase properties or yachts dynamically. This cross-channel approach ensures broad visibility and consistent messaging.
Partner with us & get more from your
Media Buying
Benefits for Your Business:
Maximized Reach: Strategic ad placements ensure your brand reaches diverse, high-potential audiences across channels.
Enhanced Engagement: Targeted ads resonate with buyers, driving inquiries for properties or yacht charters.
Cost Efficiency: Data-driven buying optimizes budgets, reducing waste while increasing campaign impact.
Ensure Your Ads Are Seen
Media buying is a game-changer for real estate and yacht businesses, ensuring your ads reach buyers actively seeking properties or vessels. By leveraging data-driven strategies, we place ads in high-impact channels—digital platforms, luxury magazines, or streaming services—optimizing visibility and engagement. Island Light Creative’s media buying services deliver precision, connecting your brand with high-potential audiences in competitive markets.
In 2025, media buying accounts for over 80% of digital ad spend, driven by programmatic platforms like The Trade Desk and Google DV360. For real estate, a well-placed ad can highlight a property’s unique features; for yachts, it can showcase onboard luxury.
Our strategic approach ensures every ad dollar drives results, from brand awareness to conversions.
Industry Insights
In 2025, programmatic media buying dominates, with 90% of digital ads automated, offering unmatched efficiency.
Real estate and yacht businesses benefit from targeting affluent audiences, as 70% of high-net-worth individuals engage with targeted ads. Video ads see 20% higher engagement, making them ideal for dynamic showcases. Our strategies leverage these trends to deliver superior results.
Why Choose Island Light Creative for Your Media Buying?
Island Light Creative delivers media buying with expertise and precision. Our services offer:
Bespoke Strategies: Our campaigns are completely customized to your real estate or yacht business, targeting high-net worth & high-income audiences.
End-to-End Management: From planning to analytics, we handle every aspect of your media buying for seamless campaign execution.
Integrated Approach: Our media buying expertise pairs perfectly with our digital and print marketing solutions for maximum impact.
Our team understands the nuances of highly-affluent markets, ensuring ads appeal to discerning buyers. We leverage cutting-edge technology platforms and advanced analytics to deliver campaigns that deliver tangible results.
