With the importance of social media advertising continuing to increase, small business owners and marketing managers need more help than ever before.
If you decide to invest in social media advertising, you’ll need someone who understands the nuances of the most popular social media channels and has a background in social media best practices and trends.
Our social media advertising expertise includes:
It takes a lot of work, time and thoughtful planning to develop and implement a winning PPC ad campaign.
Since search engines reward PPC advertisers who target their ads appropriately with lower per-click rates, your ads (and the landing pages they link to) must be useful and relevant to users.
So if you want to start using PPC, it’s important to do it right.
If you’ve got other things to do, give Island Light Creative a call. We can help with everything from researching and selecting the best keywords to bid for, to organizing your keywords into efficient ad groups, to setting up optimized PPC landing pages that will generate conversions.
PPC ad copywriting
In case you’re wondering: What, exactly, is programmatic advertising?
Programmatic advertising is opening an entire universe of new digital advertising opportunities.
It’s automated technology allowing businesses of all sizes to advertise their products and services on digital media (like websites and social media) without having to pre-negotiate a price, so they pay only for the relevant impressions that they actually receive.
Programmatic advertisers can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising that much more flexible (and affordable, especially for small businesses) and they can buy digital ad space across a vast range of websites and social media networks all at once.
Using customer data, programmatic technology can identify what resonates with each individual and target him or her on the sites they are most likely to visit and at the time they are most likely to visit.
If you’d like to get started with programmatic advertising for your business, give Island Light Creative a call.
In case you’re unfamiliar with the term, sponsored content is marketing messages that take the same form and qualities of a website or social media channel’s original content. It’s also known as “native” advertising. This kind of digital advertising (usually) provides useful or entertaining information for its audience as a way of favorably influencing their perception of the sponsor brand.
If you’re interested in taking advantage of the opportunities to reach and engage your target audience that sponsored content advertising offers, reach out to us. We’ll be glad to help with everything you’ll need to run a successful campaign, including:
- Design & Layout / Art Direction
- Placement/media buys
- Analytics & Reporting