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Digital Advertising2018-10-23T15:19:33+00:00
Digital Advertising Services by Island Light Creative

Digital Advertising

Digital advertising has come along way since the ubiquitous banner ads of the 1990s. Those infamously annoying ads only created noise that distracted from the content website visitors wanted to read. And the opportunity to engage with potential customers and clients was lost. 

Today, digital advertising is an ongoing conversation between your brand and its target audience.

This conversation often begins on your website (or, someone else’s), on a mobile device, on a social media network, or a search engine’s search results page (hope you’re showing up on page 1!).

And because modern digital advertising proliferates across so many channels, businesses of all sizes (but particularly small businesses) must do more than ever before to provide useful, engaging content that drives the conversation forward in a meaningful way. 

We provide support for a range of digital advertising solutions, including:

  • Social Media
  • PPC (Pay-Per-Click)
  • Google Ads 
  • Display Ads
  • Programmatic
  • Sponsored Content

Three Reasons to Focus on Digital

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Your target audience is constantly online
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Audience targeting capability
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Personalization, timing & delivery

Social Media Advertising

With the importance of social media advertising continuing to increase, small business owners and marketing managers need more help than ever before.

If you decide to invest in social media advertising, you’ll need someone who understands the nuances of the most popular social media channels and has a background in social media best practices and trends.

Our social media advertising expertise includes:

  • Facebook
  • YouTube
  • Twitter
  • Instagram
  • Snapchat
  • Pinterest
Social Media Advertising by Island Light Creative near Fort Myers Florida
PPC Advertising Support from Island Light Creative

PPC Advertising

It takes a lot of work, time and thoughtful planning to develop and implement a winning PPC ad campaign.

Since search engines reward PPC advertisers who target their ads appropriately with lower per-click rates, your ads (and the landing pages they link to) must be useful and relevant to users.

So if you want to start using PPC, it’s important to do it right.

If you’ve got other things to do, give Island Light Creative a call. We can help with everything from researching and selecting the best keywords to bid for, to organizing your keywords into efficient ad groups, to setting up optimized PPC landing pages that will generate conversions.

  • Account setup

  • Keyword research

  • PPC ad copywriting

  • Campaign management

Google Ads

Managing a Google AdWords account (now known as Google Ads) can be daunting. Not to mention other paid search engine marketing platforms like Bing Ads, Amazon and Yahoo, and Google’s own Marketing Platform and Ad Manager suites. 

Beyond these, there are a number of other “PPC platforms” relevant to small business marketers as well as PPC advertising options offered on the major social media networks.

Contact us to learn more about our expertise with the most popular search engine marketing platforms, including:

  • Google Ads
  • Bing Ads
  • Google Marketing Platform
  • Google Ad Manager
Google Advertising Service by Island Light Creative
Display Ad services from Island Light Creative

Display Advertising

Although the most common form of display advertising, the banner ad, has been around since the creation of the world wide web, they can still help you reach a targeted customer base and drive more visitors to your site.

Provided they are done right. 

This means your display ads must be relevant to the people seeing them, placed appropriately (in proper context and on the right websites), mobile friendly, and feature compelling, clear, concise design and copywriting. 

And above all, their effectiveness must be tested, tracked and measured (i.e. new site visitors, engagement, number of conversions). 

Give Island Light Creative a call; we’ll be glad to help your business run a successful display ad campaign that produces results. 

  • Audience research

  • Placement/media buys

  • Design & copywriting

  • Tracking & reports

Programmatic Advertising

In case you’re wondering: What, exactly, is programmatic advertising?

Programmatic advertising is opening an entire universe of new digital advertising opportunities.

It’s automated technology allowing businesses of all sizes to advertise their products and services on digital media (like websites and social media) without having to pre-negotiate a price, so they pay only for the relevant impression that they actually receive. Programmatic advertisers can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising that much more flexible (and affordable, especially for small businesses) and they can buy digital ad space across a vast range of websites and social media networks all at once. 

Using customer data, programmatic technology can identify what resonates with each individual and target him or her on the sites they are most likely to visit and at the time they are most likely to visit.

If you’d like to get started with programmatic advertising for your business, give Island Light Creative a call.

programmatic digital advertising from Island Light Creative

Sponsored Content

In case you’re unfamiliar with the term, sponsored content is marketing messages that take the same form and qualities of a website or social media channel’s original content. It (usually) provides useful or entertaining information for its audience as a way of favorably influencing their perception of the sponsor brand.

If you’re lacking either, give us a call.

Sponsored Content Digital Advertising by Island Light Creative

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