Digital Advertising Services by Island Light Creative

Digital Advertising

Digital Advertising Services Estero Fort Myers Cape Coral Bonita Springs Naples FL

Digital advertising has come along way since the ubiquitous banner ads of the 1990s. Those infamously annoying ads only created noise that distracted from the content website visitors wanted to read. And the opportunity to engage with potential customers and clients was lost. 

Today, digital advertising is an ongoing conversation between your brand and its target audience.

This conversation often begins on your website (or, someone else’s), on a mobile device, on a social media network, or a search engine’s search results page (hope you’re showing up on page 1!).

And because modern digital advertising proliferates across so many channels, businesses of all sizes (but particularly small businesses) must do more than ever before to provide useful, engaging content that drives the conversation forward in a meaningful way. 

We provide support for a range of digital advertising solutions, including:

  • Social Media

  • PPC (Pay-Per-Click)

  • Google Ads

  • Display Ads

  • Programmatic

  • Sponsored Content

Three Great Reasons to Focus on Digital:

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Your target audience is constantly online
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Audience targeting capability
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Personalization, timing & delivery

Social Media Advertising

Social Media Advertising Services Estero Fort Myers Cape Coral Bonita Springs Naples FL

With the importance of social media advertising continuing to increase, small business owners and marketing managers need more help than ever before.

If you decide to invest in social media advertising, you’ll need someone who understands the nuances of the most popular social media channels and has a background in social media best practices and trends.

Our social media advertising expertise includes:

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • Snapchat
  • Pinterest
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Social Media Advertising by Island Light Creative near Fort Myers Florida
PPC Advertising Services from Island Light Creative

PPC Advertising

PPC Advertising Services Estero Fort Myers Cape Coral Bonita Springs Naples FL

It takes a lot of work, time and thoughtful planning to develop and implement a winning PPC ad campaign.

Since search engines reward PPC advertisers who target their ads appropriately with lower per-click rates, your ads (and the landing pages they link to) must be useful and relevant to users.

So if you want to start using PPC, it’s important to do it right.

If you’ve got other things to do, give Island Light Creative a call. We can help with everything from researching and selecting the best keywords to bid for, to organizing your keywords into efficient ad groups, to setting up optimized PPC landing pages that will generate conversions.

  • Account setup

  • Keyword research

  • PPC ad copywriting

  • Campaign management

Google Ads

Google Ads Advertising Services Estero Fort Myers Cape Coral Bonita Springs Naples FL

Managing a Google AdWords account (now known as Google Ads) can be daunting. Not to mention other paid search engine marketing platforms like Bing Ads, Amazon and Yahoo, and Google’s own Marketing Platform and Ad Manager suites. 

Beyond these, there are a number of other “PPC platforms” relevant to small business marketers as well as PPC advertising options offered on the major social media networks.

Contact us to learn more about our expertise with the most popular search engine marketing platforms, including:

Google Ads Advertising Services by Island Light Creative
Display Ad digital advertising services from Island Light Creative

Display Advertising

Display Ad Digital Advertising Services Estero Fort Myers Cape Coral Bonita Springs Naples FL

Although the most common form of display advertising, the banner ad, has been around since the creation of the world wide web, they can still help you reach a targeted customer base and drive more visitors to your site.

Provided they are done right. 

This means your display ads must be relevant to the people seeing them, placed appropriately (in proper context and on the right websites), mobile friendly, and feature compelling, clear, concise design and copywriting. 

And above all, their effectiveness must be tested, tracked and measured (i.e. new site visitors, engagement, number of conversions). 

Give Island Light Creative a call; we’ll be glad to help your business run a successful display ad campaign that produces results. 

  • Audience research

  • Placement/media buys

  • Design & copywriting

  • Tracking & reports

Programmatic Advertising

Programmatic Digital Advertising Services Estero Fort Myers Cape Coral Bonita Springs Naples FL

In case you’re wondering: What, exactly, is programmatic advertising?

Programmatic advertising is digital advertising in its most efficient, effective form. 

It’s automated technology allowing businesses of all sizes to advertise their products and services on digital media (like websites and social media) without having to pre-negotiate rates. This enables advertisers to pay only for the relevant impressions that they actually receive.

Programmatic advertisers can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising that much more flexible (and affordable, especially for small businesses) and they can buy digital ad space across a vast range of websites and social media networks all at once. 

Programmatic technology harnesses the power of ‘big data’ to serve the most relevant marketing messages to the most appropriately-targeted audiences in the right places (like certain websites they’re likely to visit) at just the right time. 

If you’d like to get started with programmatic advertising for your business, give Island Light Creative a call.

Programmatic digital advertising services from Island Light Creative Estero FL

Sponsored Content

In case you’re unfamiliar with the term, sponsored content is a form of marketing message that cleverly disguises itself in plain sight by blending in with the rest of the content on a website or social media channel.

It’s also known as “native” advertising.

This kind of digital advertising (usually) provides relevant information, or at least something interesting, entertaining or otherwise worth reading, in order to create a positive vibe for the advertiser in the reader’s mind. The ultimate aim of these favorable impressions, of course, being that your target audience will eventually buy your product or service, visit your store, etc., and somehow add to your bottom line in the (preferably) not-to-distant future.

If you’re interested in taking advantage of the opportunities to reach and engage your target audience that sponsored content advertising offers, reach out to us. We’ll be glad to help with everything you’ll need to run a successful campaign, including:

  • Copywriting
  • Design & Layout / Art Direction
  • Placement/media buys
  • Analytics & Reporting
Sponsored Content Digital Advertising by Island Light Creative

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