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Digital Advertising2018-10-22T14:52:56+00:00
Digital Advertising Services by Island Light Creative

Digital Advertising

Digital advertising has come a long way since the days of websites crowded with the notorious flashing banner ad. So annoying were these ads that people quickly learned to ignore them completely.

Online marketers have learned a lot since then. Although capturing your target audience’s attention is still important, true engagement is now much more so.

We provide support for a range of digital advertising solutions, including:

  • Social Media
  • Google Ads
  • PPC (Pay-Per-Click)
  • Display Ads
  • Programmatic
  • Sponsored Content
  • Directory Listings

Social Media Advertising

With the importance of social media advertising continuing to increase, small business owners and marketing managers need more help than ever before.

Our Social Media Advertising Expertise Includes:

  • Facebook
  • YouTube
  • Twitter
  • Instagram
  • Snapchat
  • Pinterest
Social Media Advertising by Island Light Creative near Fort Myers Florida
PPC Advertising Support from Island Light Creative

PPC Advertising

It takes a lot of work, time and thoughtful planning to develop and implement a winning PPC ad campaign.

Since search engines reward PPC advertisers who target their ads appropriately with lower per-click rates, your ads (and the landing pages they link to) must be useful and relevant to users.

So if you want to start using PPC, it’s important to do it right.

If you’ve got other things to do, give Island Light Creative a call. We can help with everything from researching and selecting the best keywords to bid for, to organizing your keywords into efficient ad groups, to setting up optimized PPC landing pages that will generate conversions.

  • Account setup
  • Keyword research
  • PPC ad copywriting
  • Campaign management

Google Ads

Managing a Google AdWords account (now known as Google Ads) can be daunting. Not to mention other paid search engine marketing platforms like Bing Ads, Amazon and Yahoo, and Google’s own Marketing Platform and Ad Manager suites. 

Beyond these, there are a number of other “PPC platforms” relevant to small business marketers as well as PPC advertising options offered on the major social media networks.

Contact us to learn more about our expertise with the most popular search engine marketing platforms, including:

  • Google Ads
  • Bing Ads
  • Google Marketing Platform
  • Google Ad Manager
Google Advertising Service by Island Light Creative
Display Ad services from Island Light Creative

Display Advertising

Although the most common form of display advertising, the banner ad, has been around since the creation of the world wide web, they can still help you reach a targeted customer base and drive more visitors to your site.

Provided they are done right. 

This means your display ads must be relevant to the people seeing them, placed appropriately (in proper context and on the right websites), mobile friendly, and feature compelling, clear, concise design and copywriting. 

And above all, their effectiveness must be tested, tracked and measured (i.e. new site visitors, engagement, number of conversions). 

Give Island Light Creative a call; we’ll be glad to help your business run a successful display ad campaign that produces results. 

  • Audience research

  • Placement/media buys

  • Design & copywriting

  • Tracking & reports

Programmatic Advertising

In case you’re wondering: What, exactly, is programmatic advertising?

Programmatic advertising is opening an entire universe of new digital advertising opportunities.

It’s automated technology allowing businesses of all sizes to advertise their products and services on digital media (like websites and social media) without having to pre-negotiate a price, so they pay only for the relevant impression that they actually receive. Programmatic advertisers can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising that much more flexible (and affordable, especially for small businesses) and they can buy digital ad space across a vast range of websites and social media networks all at once. 

Using customer data, programmatic technology can identify what resonates with each individual and target him or her on the sites they are most likely to visit and at the time they are most likely to visit them.

The benefit of programmatic advertising is that advertisers can be incredibly specific with their ads relevance to the audience, because of the amount of audience-specific data out there. The data and targeting tools are exceptionally powerful, and, because the process takes place in real time and is assisted by automated bidding decisions based on data, it reaches the right audience, at the right time, in the right place.

This simply isn’t possible with traditional display advertising which is negotiated with publishers and bought upfront.

If you’d like to get started with programmatic advertising for your business, give Island Light Creative a call. 

programmatic digital advertising from Island Light Creative

Sponsored Content

Effective website copy conveys professionalism, promotes trust, and engages the reader immediately. It gets right to the point. Conveying pertinent information with a minimum of the superfluous, it must satisfy two audiences: your website visitors and search engines.

The value of successful SEO copywriting can’t be overstated, but the quest for high SERP rankings can’t come at the cost of copy that falls flat and fails to engage, persuade and move the reader to take action.

Your business’s website (specifically the homepage) is often a prospective customer’s first interaction with your brand, so it must impress. It must also seize every opportunity to create a connection with a potential customer.

But writing high-quality website copy requires time and skill.

If you’re lacking either, give us a call.

Sponsored Content Digital Advertising by Island Light Creative
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digital advertising from Island Light Creative

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