With the importance of social media advertising continuing to increase, small business owners and marketing managers need more help than ever before.
Our Social Media Advertising Expertise Includes:
It takes a lot of work, time and thoughtful planning to develop and implement a winning PPC ad campaign.
Since search engines reward PPC advertisers who target their ads appropriately with lower per-click rates, your ads (and the landing pages they link to) must be useful and relevant to users.
So if you want to start using PPC, it’s important to do it right.
If you’ve got other things to do, give Island Light Creative a call. We can help with everything from researching and selecting the best keywords to bid for, to organizing your keywords into efficient ad groups, to setting up optimized PPC landing pages that will generate conversions.
- Account setup
- Keyword research
- PPC ad copywriting
- Campaign management
In case you’re wondering: What, exactly, is programmatic advertising?
Programmatic advertising is opening an entire universe of new digital advertising opportunities.
It’s automated technology allowing businesses of all sizes to advertise their products and services on digital media (like websites and social media) without having to pre-negotiate a price, so they pay only for the relevant impression that they actually receive. Programmatic advertisers can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising that much more flexible (and affordable, especially for small businesses) and they can buy digital ad space across a vast range of websites and social media networks all at once.
Using customer data, programmatic technology can identify what resonates with each individual and target him or her on the sites they are most likely to visit and at the time they are most likely to visit them.
The benefit of programmatic advertising is that advertisers can be incredibly specific with their ads relevance to the audience, because of the amount of audience-specific data out there. The data and targeting tools are exceptionally powerful, and, because the process takes place in real time and is assisted by automated bidding decisions based on data, it reaches the right audience, at the right time, in the right place.
This simply isn’t possible with traditional display advertising which is negotiated with publishers and bought upfront.
If you’d like to get started with programmatic advertising for your business, give Island Light Creative a call.
Effective website copy conveys professionalism, promotes trust, and engages the reader immediately. It gets right to the point. Conveying pertinent information with a minimum of the superfluous, it must satisfy two audiences: your website visitors and search engines.
The value of successful SEO copywriting can’t be overstated, but the quest for high SERP rankings can’t come at the cost of copy that falls flat and fails to engage, persuade and move the reader to take action.
Your business’s website (specifically the homepage) is often a prospective customer’s first interaction with your brand, so it must impress. It must also seize every opportunity to create a connection with a potential customer.
But writing high-quality website copy requires time and skill.
If you’re lacking either, give us a call.