SAIL SWFL2018-10-17T17:14:25+00:00

Project Description

SAIL SWFL charter cruises fort myers beach
Sail Old Glory with SAIL SWFL Cruises

SAIL SWFL Sightseeing Cruises

About this Business

Sail SWFL is a catamaran sightseeing tour and charter cruise business operating out of Salty Sam’s Marina in Fort Myers Beach, FL.

The catamaran, Old Glory is a marvelous vessel.

At 35 feet in length and with a beam of nearly 16 feet, the catamaran makes for a spacious, stable platform for an offshore getaway. It comfortably accommodates up to six paying passengers who typically book a 3-4 hour cruise or an all-day 8-hour-sail.

Sunset cruises are especially popular, as are day trips that usually consist of a sail down Fort Myers Beach and across San Carlos Bay to Sanibel Island.

We helped with:

  • Web development

  • Blog posts

  • Magazine article production

  • Print advertising

  • Digital advertising

  • Social Media

  • Videography

  • Digital photography

Sanibel Island Lighthouse

Web Development

The company’s website is currently integrated with the Joomla content management system (CMS), which works well enough for making simple updates to the content.

However, in our experience, we’ve found WordPress to be a much better alternative as a more robust, stable CMS platform, and are therefore currently transitioning this site from the old CMS setup to WordPress. This will make it much easier to improve the site’s SEO and SERP rankings using a few popular WordPress plugins.

Along the way, we’re redesigning the site itself and making improvements to the site structure in order to improve its performance both with users and the search engines. 

SAIL SWFL Ships Log blog page

Blog Posts

Capturing a magnificent day on the water with family aboard Old Glory; an original blog post including photos shot by the author.

This blog post about a catamaran picnic lunch beside the Sanibel Island lighthouse makes for some great website content. It will also help with SEO and content marketing efforts.

Skipper Bud invited us out for a day on the water with our family and friends. This article was written to convey the fun and adventure of an afternoon of sailing on the Gulf of Mexico with an hour lying at anchor just off Point Ybel on Sanibel Island for a picnic lunch aboard the catamaran.

The article is prominently featured on the company’s home page, as well as in the Ship’s Log section, and will be used elsewhere as part of a content marketing strategy.

Magazine Article Production

Magazine articles are a great way to increase exposure to local and national audiences. 

For this client, we were able to produce and publish several articles for SAIL SWFL in MULTIHULLS Magazine.

READ THE ARTICLE

Print Advertising

Print advertising in well-read local publications serving the SW Florida area made for a great opportunity for this client to reach both locals and visitors alike looking to spend a nice day out on the water. 

It also nicely compliments SAIL SWFL’s digital marketing and branding efforts as well.

These print ads were published in the September / October issues of:

Times of the Islands
Gulf & Main
RSW Living
Cape Coral Living
Bonita & Estero

Sunset in the high clouds
SEE MORE IMAGES
Digital Advertising Support for SAIL SWFL Cruises by Island Light Creative

Digital Advertising

We created an online business listing for SAIL SWFL to help increase their exposure to the local southwest Florida market.

Creating a business listing on TOTI Media’s family of local publications was simple, quick, and best of all, free.

As an added bonus, setting up a listing for our client on one of the TOTI media group’s websites automatically added the listing across their online network of five total sites:

Times of the Islands
Gulf & Main
RSW Living
Cape Coral Living
Bonita & Estero

VIEW THE LISTING
SAIL SWFL business listing
SAIL SWFL Facebook Page
SAIL SWFL Yelp Page
SAIL SWFL YouTube Page

Social Media

TripAdvisor

With TripAdvisor potentially putting SAIL SWFL in front of more than 375 million travelers and trip planners each month, they can’t afford not be here.

Since they’re only getting started here, there’s a lot of work left for us to do to help SAIL SWFL maximize the enormous benefits that positive TripAdvisor reviews provide.

One of our primary objective with this listing is to help the business acquire even more great reviews and show up #1 under the most relevant categories.

VIEW THE LISTING

Facebook

With its massive global Facebook audience of 2 billion monthly users, Facebook is becoming increasingly important to small local businesses. But using it effectively involves much more than just increasing Likes and Followers. 

We’re helping SAIL SWFL to evaluate the available advertising options and determine which are best for its unique business challenges. Choosing a target audience based on key demographics and other relevant data will ensure their message reaches their target market. 

We also help the business with setting goals for its advertising campaign, deciding on a reasonable budget, deciding on specific formats and placement, and analytics.

VIEW THE LISTING

Yelp

Millions of consumers use Yelp every day to make purchase decisions and small businesses like SAIL SWFL can gain a lot of benefits with paid advertising on this popular review site. 

We help by putting their business in front of potential customers nearby who are looking to make a reservation for a catamaran cruise.

There is huge potential upside for SAIL SWFL and other small local businesses like it by advertising on Yelp: According to Nielsen, 82% of users visit intending to buy a product or service, and 89% of those who buy, do so within a week.

VIEW THE LISTING

YouTube

Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled.

We’ve only just begun to grow SAIL SWFL’s presence on YouTube. And just like with other popular social media platforms, getting an ad on YouTube in front of everybody isn’t necessary – getting them in front of the people likely to be interested in what they have to offer is the key.

This target audience includes people who might like to spend the day sailing and swimming in the Gulf who live in Southwest Florida; summer vacationers around the world; seasonal residents who would trade a cold winter day for an afternoon on a catamaran; and, everyone in between. They’re all on YouTube and we’re helping SAIL SWFL to find them.

VIEW THE LISTING

Videography

Enjoy 53 Seconds of Pure Sailing Bliss

Digital Photography

View some of the digital photography we’ve done for SAIL SWFL here

See More of Our Work

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SERVING SW FL and BEYOND

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