Project Description

B2B advertising

To learn more about the B2B digital advertising options across the MediaBrains directory site network, download a copy of their media kit:



About this Business

MediaBrains publishes business-to-business (B2B) directory websites that target business professionals during the consideration and decision phases of the buying process. Its directory network is segmented into industry-focused buyers guides that provide listings of companies providing goods and services within a specific vertical market.

The company sells digital ad placements across its network designed to meet a range of marketing objectives. Ad types include banner display ads, Featured Placement listings, Plus listings in addition to special placements in print ads promoting the directory sites.

MediaBrains partners with B2B print publishers who often already have a print- or web-based directory resource, integrating the data from these publisher resources into its proprietary platform.

Publishers affiliated with MediaBrains include Emerald Expositions, Crain Communications and the Society of Human Resource Management (SHRM).

I helped with:

  • SEO Copywriting

  • Digital Advertising

  • Graphic Design

SEO Copywriting

My SEO copywriting work for MediaBrains included work done to optimize the categories listed on its 100+ directory websites. I began by identifying the most popular categories across all of their sites that were seeing the best advertiser participation.

It was my job to ensure that each paid listing appearing on the first page of these categories included keywords referencing the particular categories the listing appeared under. These keywords were used often in search queries for products and services businesses were searching for.

Category SEO

Keywords were added to company description text, product and service listing text and elsewhere.

The goal was to ensure that when a user clicked on a category (ex: custom metal fixtures), or entered a product/service or company query into the search box, they would see a list of highly relevant results.

This included company listings for firms that manufacture or supply custom metal fixtures and/or product listings for custom metal fixtures.

View Example
custom metal fixtures
See our SEO work in action: Google “custom metal fixtures”… look for the SERP listing for the Custom Metal Fixtures category page on the design:retail online buyers guide.
B2B Digital Advertising with MediaBrains

Digital Advertising

I also assisted MediaBrains by providing fulfillment of all digital ad types across their entire directory network.

Ad types included the Featured Placement listing, Plus listing, banner ads, and home page placements including the Product Spotlight and Top Company positions.

Featured Placement Listing

In fulfilling the Featured Placement listings, I ensured that each advertiser had a minimum of three product/service listings, press releases, and white papers, if these content resources were available from the advertiser.

By adding products/services listings to these ads, I ensured that each listing was tied to a relevant category, and that the product/service listing included keywords referencing the category where it appeared.

Example: For advertisers that sold “custom metal fixtures,” I ensured that their Featured Placement listing included a product using some variation of the term “custom metal fixtures” and ensured that this product was tied to the category “custom metal fixtures.”

Graphic Design

While working at MediaBrains, I assisted with graphic design work as needed. This included re-sizing company logos and product images for placement on the B2B directory sites. In addition, my talent was used to design banner display ads for advertisers.

Banner Ads

Often, when designing a banner ad, little-to-zero art direction was given from the advertiser. Sometimes, all we had to go off of was, “just take some stuff from our website and design something.”

We said: “No problem!”

If your small business or marketing department is in need of graphic design assistance for any type of digital graphical ad, give us a call.

We’d be happy to help.

B2B digital advertising banner ads
B2B banner ads for digital advertising
banner ads B2B digital advertising

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