My SEO copywriting work for MediaBrains included work done to optimize the categories listed on its 100+ directory websites. I began by identifying the most popular categories across all of their sites that were seeing the best advertiser participation.
It was my job to ensure that each paid listing appearing on the first page of these categories included keywords referencing the particular categories the listing appeared under. These keywords were used often in search queries for products and services businesses were searching for.
Keywords were added to company description text, product and service listing text and elsewhere.
The goal was to ensure that when a user clicked on a category (ex: custom metal fixtures), or entered a product/service or company query into the search box, they would see a list of highly relevant results.
This included company listings for firms that manufacture or supply custom metal fixtures and/or product listings for custom metal fixtures.
I also assisted MediaBrains by providing fulfillment of all digital ad types across their entire directory network.
Ad types included the Featured Placement listing, Plus listing, banner ads, and home page placements including the Product Spotlight and Top Company positions.
In fulfilling the Featured Placement listings, I ensured that each advertiser had a minimum of three product/service listings, press releases, and white papers, if these content resources were available from the advertiser.
By adding products/services listings to these ads, I ensured that each listing was tied to a relevant category, and that the product/service listing included keywords referencing the category where it appeared.
Example: For advertisers that sold “custom metal fixtures,” I ensured that their Featured Placement listing included a product using some variation of the term “custom metal fixtures” and ensured that this product was tied to the category “custom metal fixtures.”
While working at MediaBrains, I assisted with graphic design work as needed. This included re-sizing company logos and product images for placement on the B2B directory sites. In addition, my talent was used to design banner display ads for advertisers.
Often, when designing a banner ad, little-to-zero art direction was given from the advertiser. Sometimes, all we had to go off of was, “just take some stuff from our website and design something.”
We said: “No problem!”
If your small business or marketing department is in need of graphic design assistance for any type of digital graphical ad, give us a call.
We’d be happy to help.