About this Business
The Catamaran Company is a worldwide leader in all aspects of the catamaran market, specializing in sales of new and used catamarans, catamaran sailing vacations and charters, service and repairs, and more.
The company’s wide range of value-added services includes catamaran insurance, documentation, delivery, dockage, financing, yacht management and charter yacht placement options.
The Catamaran Company has 18 full-time-licensed and bonded catamaran brokers with more than 250 years of combined catamaran experience.
Boat show marketing
While working with The Catamaran Company, we covered a wide range of catamaran-specific topics for integration into the company’s digital content marketing efforts.
Covering everything from boat shows, yacht broker award ceremonies, new catamaran model launches, to charter base operations in the British Virgin Islands and new catamaran test sails, we wrote and published dozens of magazine articles and other pages of content.
This content was routinely published in MULTIHULLS magazine.
Along with bylined feature articles, we also wrote original content about The Catamaran Company’s upcoming boat shows, new charter bases, brokerage boats and other topics of interest to its audience of catamaran yacht enthusiasts and owners.
Remember: An article in a popular magazine is a great way to inform and entertain the target audiences you’re looking to reach. Research shows that engagement is higher when someone reads a printed magazine vs. digital content sources.
A magazine article that one physically holds in their hands can be more impactful and memorable than a digital experience with a touch screen-enabled device.
Learn more about how Island Light Creative can help promote your business with an engaging article in a local or national magazine.
The Catamaran Company website is a resource for everything related to these magnificent yachts.
Our work on the website consisted mainly of:
- Cleaning up outdated content
- Finding & fixing broken links
- Adding new content
- Linking content to the company’s dynamic database
We also helped make the site easier to navigate and much more user-friendly in general.
Remember: Keeping your website updated with fresh, relevant content that shows potential customers you’re a viable, active business is critical.
A frequently updated website also encourages search engines like Google to rank your site higher in the search results, helps to maximize your SEO, and helps improve your site’s domain authority.
If your small business is in need web design & development assistance, give Island Light Creative a call.
We helped The Catamaran Company to promote its boat show presence at some of the largest in-water boat shows around the country.
- Miami International Strictly Sail Boat Show, in Miami, FL
- United States Sailboat Show held in Annapolis, Maryland
- Fort Lauderdale International Boat Show
- St. Petersburg Power & Sailboat Show in St. Petersburg, FL
- Along with several boat shows produced by The Catamaran Company at its Las Olas docks location in Fort Lauderdale, FL and Edgewater, MD
While at the shows, we took pictures of the boats and the crowds, interviewed yacht brokers and catamaran designers, (had a great time!), then put it all together for magazine articles and website content.
Businesses from all types of different industries find many benefits to trade show marketing. And there’s plenty of effective strategies to make an impact.
Small businesses in particular should realize that there are huge potential benefits of trade show marketing: Improved customer/client relationships through face-to-face interaction, increased exposure in the local media covering the events, higher conversion rates, and increased brand recognition are just a few of the reasons why your business should consider participating in a local trade show (if it’s not already).
If you’d like to learn more about how Island Light Creative can help promote your small business at a local trade show, just give us a call.